Blogs. Podcasts. Video-sharing. Social Networks.
Tuesday, July 17, 2007
It's not enough to post a video to YouTube or create a profile on MySpace. It's time to shift your attention away from trying out every high-tech platform that comes across your inbox. Instead, home in on your customers. Every demographic group you can think of is engrossed in the Web and users are getting smarter about their tools. It won't take long to find the consumers who care about what you're doing - and tune in to what they're doing.
| What People Are Doing | Participation Among 27-40 Year Olds | |
| Creators - publish content, write blogs, load videos | 19% | |
| Critics - comment on blogs and post reviews | 25% | |
| Collectors - use RSS and tag Web pages | 16% | |
| Joiners - use social networking sites | 29% | |
| Spectators - read blogs, listen to podcasts, watch peer generated videos | 41% | |
| Inactives - are online but don't participate in any social media | 42% |
Data: Forrester Research
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