Empowering DeJONG to Reach its Key Audiences
Saturday, August 15, 2009
DeJONG Inc. is committed to the positioning and empowerment of communities and organizations to develop quality learning environments. To accomplish this mission, DeJONG needed a site that achieved the following objectives:
- Serve as a key resource for new business development
- Assist key target audiences in finding the site by optimizing the site for search engines
- Allow the DeJONG team to easily make edits and revisions to the site
- Foster the creation of customizable project templates
During the process, GRIP completed a formal assessment of DeJONG's interactive objectives, needs and desires as well as developed a comprehensive interactive communications plan to drive the creation of the new site. The final result is a Web solution that appeals to its key target audiences – administrators of school districts, states and nations. The updated Web site also includes enhanced functionality from the previous site including a flexible content management system and enhanced search engine optimization capability.
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