GRIP Technology Prepares for Growth

Friday, June 15, 2007

GRIP Technology, a leading interactive marketing and technology development firm, announces that Bill Kiefaber has joined the firm as Chief Operating Officer.

As a new member of the management team, Kiefaber will be responsible for developing growth strategies, overseeing client relationships and managing the internal operations of the company.

Kiefaber brings more than 17 years of management, marketing and communications experience to GRIP Technology and its clients. During his career, he has developed a strong knowledge and expertise in internal process management, strategic planning and program implementation related to interactive marketing, brand positioning, consumer and business-to-business research, promotional campaigns and internal/external communications.

Prior to joining GRIP Technology, Kiefaber spent more than seven years as a Vice President at Paul Werth Associates, a nationally-recognized public relations firm. During this time, he was responsible for overseeing the development of results-oriented public relations, communications and marketing programs for corporate, technology and high growth companies. Previously, he has served in client management and consulting roles with Resource Interactive and Retail Planning Associates, as well as serving as the marketing manager for Deloitte and Touche’s Central Ohio practice. During his career, Kiefaber has worked for a broad mix of clients including Hewlett-Packard, Wal-Mart, Huntington National Bank, Battelle, JUSCO (Japan), Westpac Banking Corporation (Australia), Grupo Minsa (Mexico), Ohio Department of Development and Accenture.

Scott Sanders, president of GRIP Technology, said, “We are extremely excited to have Bill join our team. His experience in developing effective internal processes and controls, combined with his outstanding strategic planning and client management skills position us for strong future growth. GRIP is on the precipice of establishing a national reputation for developing world-class technology development and interactive marketing solutions, and the addition of Bill to the team helps move us closer to achieving this goal.”

Kiefaber is heavily involved in the Central Ohio community and serves on a variety of non-profit and advisory boards, including Leadership Columbus, one of the top five community leadership programs in the United States. In 2004, he was recognized by Business First of Columbus as one of the top business leaders in Central Ohio under the age of 40. Kiefaber earned a B.S.B.A. in Marketing from The Ohio State University and currently lives in Westerville with his wife Suzy and their two children.

About GRIP Technology
Founded on the premise of generating customer driven interactive solutions, GRIP Technology is a leading provider of online marketing services for the consumer products, professional services, economic development and retail service industries. GRIP Technology’s  clients include The Ohio Business Development Coalition, Greater Columbus Arts Council, Columbus Museum of Art, Capital University, Huntington National Bank and The Scotts Company. For more information, visit www.griptechnology.com.