Helping Strengthen Brand America

Monday, March 16, 2009

"Bridging the gap between global perception and the reality of Brand America through effective place branding." This is a strong statement, but one that Ed Burghard, CEO of The Burghard Group, takes very seriously.

By creating StrengtheningBrandAmerica.com, GRIP and The Burghard Group have teamed together to tackle the following challenge:

"Brand America is in trouble. The need for effective brand management has never been greater. Failure to strengthen the equity of Brand America will result in a continued decline in share of global capital investment in the United States. This will lead to a loss of economic vitality and prosperity. But, this scenario can be avoided by effective reapplication of proven successful private sector branding principles into the public sector through place branding.

The need for effective place branding to compete for a limited pool of global capital investment is clear. Failure to create a globally competitive place brand will result in declining economic conditions and loss of jobs. This will create a strong sense of political urgency to contract with private sector trained branding masters to help states and municipalities effectively compete for capital investment."

The site contains a large amount of useful information regarding place branding, marketing recommendations and brand America with the goal of helping states and municipalities create strong brands and invest in marketing in order to effectively compete. You can help strengthen brand America as well by visiting the site and contributing your ideas and feedback.

Visit the site and blog now.