GRIPcommerce

Converting customers: building businesses

You really take note when you discover an exceptional online shop; a Web site that is quick to load, with product information (reviews, comparisons, cross selling) readily available and a completely trouble-free checkout.

Online customers are often more impatient and intolerant than their offline equivilents. One glitch and they go elsewhere, however, if a customer finds an excellent online shopping experience they will keep coming back...why? Because there just aren't that many great online shops out there.

An excellent customer experience

Creating quick to load sites does not mean compromising on design quality. Concentrated effort ensuring sensible cascading style sheet (CSS) construction and the use of appropriately sized files means that our sites look professional but load quickly.

We make sure that our e-commerce Web sites are simple and logical to use, while simultaneously recognizing and treating customers as individuals with their own diverse needs. We invest a lot of time in research and usability testing to ensure a smooth checkout process.

A tailored solution

On the operational side, finding a partner who can do all this is difficult and there are other considerations. Our e-commerce sites are reliable and respond to high traffic needs. The shops are easy to update from any computer with an internet connection using our powerful CMS, GRIPelements.

We offer a tailored solution that includes a streamlined and secure checkout, secure credit card payment, online store management, meaningful intelligence reporting, promotions and eCRM. Additional elements can be built to cater for your specific business needs. By using the right technology running an online shop really is more efficient than a physical store. We build e-commerce stores that communicate with your backend systems, for example fulfilment partners and accounting packages.

Actionable intelligence

Our data mining and reporting software will reveal exactly how customers found your shop and how they behaved on-site. The use of plainly presented, flexible reporting means that you can identify which promotions, special offers and other marketing tools work best. You'll learn more than ever before about your customers' buying processes and habits.

In order to exploit the full power of the Internet we've created functionality which promotes cross and up-selling (i.e., Customers who bought this product also bought this).

We offer customer forums and information gathering tools, such as surveys, which can be designed and published by your own staff. We can also integrate e-mail marketing/eCRM using GRIPmail, which enables the tracking of incentive schemes and (viral) promotions. All this with one thing in mind; higher turnover and reduced costs for you.

Customer acquisition

The key to customer acquisition is visibility in search engines, thus our e-commerce stores are built to be easily indexed by Google and the other major search engines. Once on-site, a fast-loading, attractively designed and reassuring experience is needed, with swift product location (via search and category browsing) and an easy-to-find, smooth checkout process.

Customer retention

Retaining loyal customers is more economical than continually acquiring new ones. To aid retention, GRIPcommerce integrates e-mail marketing and eCRM elements; supports customer forums/reviews and allows for the creation of your own surveys. The system also facilitates customer account creation and recognizes returning customers to speed up their checkout.

Customer insight

Dynamic logging creates more detailed visitor and behavioral tracking than standard log files. You can identify which online marketing campaigns and search engines have brought in the most traffic and generated the most revenue. You can see how people found your store, what they did on site and how many converted allowing you to continually improve the process and increase conversion rates.

Confidence
With GRIPcommerce you can be confident of a reliable system which responds to high traffic needs and is fully accessible. Checkout is secure and you can track orders online. GRIPcommerce is simple to use and can be integrated into back end systems, including fulfilment partners, thus reducing costs and maximizing profits.

Benefits

An exceptional online shopping experience, without any glitches or uncertainty, really sticks in the mind. When a customer finds a Web site like this they will return time and time again. GRIPcommerce can make your online store into a memorable experience as its benefits include:

• Design flexibility: a professional-looking website will improve your credibility
• Higher customer conversion rates
• Increased visitor numbers due to powerful search engine strategies
• Retention of customers via timely, relevant email communications which fulfill specific needs and offer loyal customers incentives/rewards
• Security as standard and fraud protection
• Complete integration with your backend systems: including fulfillment houses and accounting packages. Plus stock tracking via the store management functionality; saving you time and money
• Pages that are fast to load with customer reassurance and decision support elements throughout the shopping process; from the product pages to completion
• Less time spent promoting and merchandising your products
• Meaningful reporting which gives you real customer insight; helping you to hone your shopping process and maximise income and conversion

Contact us today to lean more about our custom Web solutions.