GRIPmail

GRIPmail is an e-mail marketing system that enables non-technical staff to run sophisticated e-mail and SMS marketing campaigns. It uses a simple browser-based interface to handle the creation, distribution and reporting of e-mail campaigns to large groups of recipients who have previously opted to receive information from a company or Web site.

Easy creation

Using a number of pre-defined templates in GRIPmail you can create, design and publish newsletters in a controlled environment. Any number of templates can be designed in advance and be used for specific newsletters. These can be designed to conform to any existing corporate graphical guidelines or to reflect your existing Web site.
GRIPmail can be used to send HTML e-mail (i.e. one that looks like a Web page) or plain text, depending on the recipient’s preference. The content for a specific e-mail is then entered into GRIPmail through a standard Web form together with any images (such as product shots etc).

The use of electronic newsletters and e-mail marketing is a cost-effective way to establish and maintain a brand, inform customers of last-minute events and build relationships.

Personalization

GRIPmail enables e-mails to be personalized for each recipient by adding any number of fields in the e-mail (name, position, company name, etc). Another powerful feature is the ability to target specific groups or sub-groups depending on the data available. For instance if zip code information is available for each recipient, e-mails can be sent to recipients in particular locations – all recipients with a New York zip code for example, meaning that highly targeted campaigns can be run that take into account different regional variations.

Testing

Once the appropriate text and images have been added to the e-mail via a standard Web based form, a test e-mail can be sent to a small group of recipients before it is sent to your customers allowing you to check the layout and compatibility of the e-mail across different systems.

GRIPmail provides sophisticated yet easy-to-use tools for the creation of any number of e-mails, personalization of content, response tracking and user management.

Scheduling

To make the system as useful as possible, GRIPmail allows you to schedule campaigns meaning that you can set up a number of e-mails to be sent out over a specific period, such as when you are out of the office, together with the date and time that the e-mails should be sent. This helps to maintain interactions and communication with the audience on a regular basis, without you having to be available at all times.

Delivery

Delivery of e-mails is straight-forward and handled automatically. Once a database of recipients has been established and the content of the e-mail has been approved, the click of a button sends e-mails to each of the recipients. Successful and unsuccessful deliveries are automatically tracked within the system. Handling bounces and invalid e-mail addresses are managed automatically by GRIPmail saving you time and effort.

Bounces can be determined as either hard or soft bounces, invalid addresses for example are hard bounces. Bounces which occur due to the recipient being out of the office or their mailbox being full are classified as soft bounces and after trying to send the mail a predetermined number of times notification can be sent to a human recipient or the address can be removed. Reporting and tracking using GRIPmail it is possible to track how a customer behaves once they have received an e-mail. For example, if an e-mail contains a special offer GRIPmail can provide a report detailing how many recipients actually clicked on the special offer link and subsequently if they bought the product.

Benefits

Maintaining an ongoing dialogue with your customers not only allows you to build relationships and improve loyalty, but also contributes important intelligence about the behavior and needs of your customers online.

• Helps to drive traffic to your Web site
• Instant communication with an audience - no printing or mailing lead time
• Tracking and reporting of campaign effectiveness
• Personalisation of e-mail content based on multiple factors allowing highly targeted and relevant campaigns
• Full integration with GRIPelements content management system
• Easy to use interface enables non-technical staff to manage sophisticated campaigns
• Scheduling enables campaigns to be set-up in advance, reducing costs and increasing staff efficiency.
• Automatically manages bounce back and invalid addresses.
• Powerful analysis and tracking of newsletter/e-mail success (i.e. numbers of click-throughs and sales generated)