Downtown Columbus
The Objective
Downtown Columbus is buzzing with exciting development from new-build condos and historic renovations to new entertainment districts. The Downtown Development Resource Center wanted to create a Web presence that capitalized on the vibrant environment and provided consumers information and resources related to downtown development, renovations and entertainment.
The Solution
GRIP Technology worked with the Downtown Development Resource Center to create a Web site and multiple e-newsletters that reflected the energy of the city while providing users with information and resources in a vibrant and easy-to-navigate layout.
The Results
Awareness of activities in downtown Columbus increased substantially through the multifaceted marketing program. The program was recognized by the several distinguished marketing and communications organizations as best-in-class, but most important GRIP Technology’s efforts accomplished the Downtown Development Resource Center’s objectives in bringing consumers into Columbus.
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