Franklin University
The Objective
Franklin University is a private institution founded in 1902. Franklin has always focused on nontraditional students, and is now one of the top universities in the nation in the fields of distance learning and programs for working adults. The institution needed a Web site that communicated the benefits of its educational programs and allowed interested audiences to register for classes.
The Solution
GRIP Technology visually redesigned Franklin's Web site, creating a clean, simple look that emphasizes the Franklin brand and status as a national-class educational institution. The home page and callout areas of the site were specifically developed to appeal to new students and generate additional revenue for the university.
The Results
Franklin University's new site helped generate a 35% increase in revenue during the first year it was live.
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