Ohio Business Development Coalition
The Objective
The Ohio Business Development Coalition (OBDC) is a public-private economic development group created to help increase capital investment in the state of Ohio. The long-term objective of OBDC is to provide state and regional economic development organizations with qualified leads and effective tools to retain/expand Ohio companies and attract new companies to Ohio.
The Solution
GRIP designed and developed a well organized and easy to navigate Web site targeted to corporate level executives and site selection consultants involved in capital investment decisions. The site assists these key audiences in discovering the benefits of business expansion, relocation and development within Ohio through providing research data and resource links. GRIP Technology' also leveraged Ohio's new brand positioning - Build Your Business. Love Your Life. - to promote the balance that Ohio provides companies and employees in being to achieve their personal and professional aspirations.
GRIP Technology also has implemented an electronic marketing campaign targeted to reach corporate level executives and site selection consultants regarding the benefits of locating in Ohio.
The Results
Through the partnership with OBDC, GRIP Technology has helped to increase the traffic to the site by 300% since its relaunch in mid-March 2007. In addition, the new site has helped prompt visitors to register for more information resulting in many significant leads for the State of Ohio.
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